Departures, Piquadro’s first capsule collection designed by Antonio Marras, was presented during Milan Men’s fashion week 2013 in a group of tableaux vivants based on different characters representing ‘great traveler’ personalities who inspired the bags and accessories. Guests were given a special audio guide, an iPad® with earphones, allowing them to see augmented-reality content for each scene in the luxurious setting of the 18th-century Palazzo Clerici.
Project creative direction: Antonio Marras. Film by Silvia Morani. Art direction: Paolo Bazzani. DOP Gigi Martinucci AIC. Editing by Silvia Morani. Styling: Valentina Bocciardi. Grooming: Isabella Sabbioni. Set designer: Paolo Bazzani. Director’s assistant: Ramiro Soler Leonarte. Construction film set: Valeria @ Set Up. Production setting: Random.